
An invitation to build a custom bike for the annual Born Free show in the US is a massive accolade. But the honor is typically reserved for custom builders that are well established within the scene—and that’s where the Biltwell People’s Champ competition comes in.
“Biltwell’s goal for the annual, democratic People’s Champ bike building competition has been the same since day one,” says the company’s founder, Bill Bryant. “Give grassroots builders an opportunity to showcase their talents, earn some money, and gain recognition in the custom motorcycle building world.”

In the months running up to Born Free, Biltwell scours every corner of the scene to unearth 12 prospective custom builders. That number gets whittled down by half through public voting, before the finalists gather at the legendary Cook’s Corner bar in So Cal on the eve of Born Free.…