When your product looks pretty much exactly like its competitors, you have to get creative with your marketing plan. After all, how do you let consumers know your product is better than the others when they all appear to be identical?
Pick of the Day: 1970 Cadillac Del Caballero fit for ‘Super Fly’
If you’ve always wanted to drive like Super Fly, now’s your big chance with this Cadillac decked out with the custom gear made famous in that 1972 “blaxploitation” film. Can you dig it?
Ridden: BMW’s new R18 is a modern classic
It was on mile 102 that I finally figured it out. This bike, the new BMW R18, reminds me of a Brough Superior.
Could ‘Pop-Up’ events become the next big thing?
Not only have concours d’elegance and other major collector car events been smacked by the coronavirus pandemic, so have the major new-car auto shows. They’ve been canceled and rescheduled, and pretty much shaken to their very foundations.
Chevrolet says racing success validates use of 3D-printed parts
Our recent report on Hagerty’s biennial survey of interest in collector vehicles revealed many things, among them the fact that members of the Millennial and Z generations are more open to using less-expensive replica and 3D-printed parts on their vehicles.
Pick of the Day: 1977 Mercedes-Benz 450SEL 6.9, a fast executive sedan
The Mercedes-Benz S-Class is made up of pinnacle automobiles. It has always represented the top-of-the line models from a company that tries to consistently build the best cars in the world.
Low air pressure can cause tire failure, damage and possibly, crashes
Just about every driver knows that tires need to be checked periodically for proper inflation. Yet studies show that a significant percentage rarely if ever do inflation checks, and that as many as one-third of vehicles on the road are driving around with at least one tire that’s seriously underinflated.
Mecum showcases revised auction ‘formula’ this week at Dallas
The Kay Bailey Hutchinson Convention Center in downtown Dallas, Texas, re-opens this week and the first event will be a Mecum Auctions collector car sale, albeit one with some changes made in to accommodate both buyers and sellers and coronavirus health concerns.
Royal ownership enhances value at Bonhams’ Zoute auction
Cars once owned by European kings were among the top sellers at Bonhams’ Zoute Sale staged Sunday in Belgium. The top sale of the auction was a 1959 BMW 507 originally owned by King Constantine II of Greece, which went for $2,441,565.
Pick of the Day: Fargo pickup saved from farm field
The Pick of the Day is a pickup truck that was abandoned in a farm field in northern Alberta, Canada, for decades until a member of the family decided to rescue and restore it.