Whether you build one yourself or commission a top-tier workshop to do it for you, a good custom motorcycle isn’t cheap. Antonio Rodriguez, founder of 72 Performance USA in Texas, realizes this, so he’s launched a sub-brand to cater to customers who want something special without going the whole hog. It’s called Anonymous Motorcycles—and this BMW K75 scrambler is its first offering.
“We want to cater to those motorcycle enthusiasts who desire the exclusivity of a custom-built bike, without necessarily requiring the high-end, premium equipment featured on our signature builds,” Antonio explains. “You could think of it like Lexus and Toyota—72 Performance USA is our flagship brand, while Anonymous is that first step towards riding a one-off motorcycle.”
Anonymous’s first client asked for a mix of dirt bike style and road bike manners.…