How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners (Anne Steele/Wall Street Journal)

Anne Steele / Wall Street Journal:How podcasting is turning into an industry of megastars with huge deals and the biggest audiences; Edison: the top 25 podcasts reach ~50% of US weekly listeners  —  The top shows are adding video, merchandise and live tours and signing megadeals with Spotify, Sirius and […]