Although we usually fawn over custom motorcycles here at Bike EXIF, you can also find us glued to our screens during the MotoGP season. We love racing, and, by extension, racing motorcycles. The engineering on a proper MotoGP race bike is mind-boggling, and often trickles down to more high-end custom builds.
But the motorcycle itself is only part of the package. Once the engineers have built it, the team’s designers have the arduous task of mashing together the team’s corporate identity with a whole lot of sponsor branding, to create a livery that’s distinguishable at 200 mph.
It’s those liveries that are remembered years on, sometimes going on to become iconic. Who can forget Valentino Rossi’s yellow Camel-sponsored Yamaha, or Suzuki’s Lucky Strike era?…