Who Makes Genesis Cars?

Genesis is Hyundai’s luxury brand. The Genesis name first appeared on a flagship Hyundai sedan beginning with the 2009 model year. After that, it  morphed into the South Korean automaker’s luxury division beginning in 2017 with a two-model lineup, the G80 and G90 sedans.

When big consumer brands buy smaller tech companies, the results aren’t always readily visible. In the case of McDonald’s, there has been palpable success. Yet can tech solve everything?