Turning motorcycle customization into a sustainable business is hard enough, but Marcus Walz has taken it to another level. His company, WalzWerk, has been in business for 32 years—and in that time, they’ve built no less than 1,000 custom motorcycles. You read right: one thousand.
Marcus is sure of that number, because WalzWerk is registered as a motorcycle manufacturer in Germany—and that means they have to record every single bike they build. “We knew exactly when we would build our 1,000th bike,” Marcus tells us. “And we’re talking about fully, built-from-the-ground-up bikes—not just slightly modified or customized bikes.”
WalzWerk’s first twenty years was mostly spent building a handful of custom Harleys a year. But they gained traction fast when they started customizing old BMW boxers.…