Adaptive firms outperform the competition

To win, the most successful organizations will be those that are able to capitalize on this market dynamism. Forrester finds that firms with a future fit strategy succeed in this new reality by being able to reconfigure their core business concepts to create and deliver value to meet customer needs.

In a difficult market, with Apple often thought of as the one and only, Samsung managed to be exceptionally effective. At least that’s what experts say.