Jessica DiNapoli / Reuters:
Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%  —  – AI tool cuts ad production costs by 30% to 50%, exec says  — Mondelez has invested $40 million in AI tool, exec says

Leave a Reply

Your email address will not be published. Required fields are marked *