A custom motorcycle has very little in common with soulless machines like a Toyota Camry or a washing machine, so why would you sell it like one? We pour our hearts, souls and wallets into our bikes, perfecting every detail of form and function, but when it comes time to pass it on to the next owner, too many of us are guilty of doing the bare minimum.
When we choose to release a motorcycle from our clutches, it’s usually to fund the next bike, and that’s why all of this matters. As unique as your custom bike is, it’s worthwhile to put extra effort into the sale process—because it’s not just a motorcycle you’re selling—you’re selling your personality, your handiwork and your brand.…