How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul (Christopher Mims/Wall Street Journal)

Christopher Mims / Wall Street Journal: How Clorox is using generative AI for ad creation, brainstorming new products, and analyzing consumer reviews, as part of a five-year, $580M digital overhaul  —  Clorox employees’ experiments with generative AI delivered new R&D ideas, better customer insights—and some misfires like ‘bleachless bleach’

July 5, 1687: Newton’s Principia is published

Isaac Newton‘s monumental book, Philosophiae Naturalis Principia Mathematica, was published July 5, 1687.  Newton had developed the foundational ideas for the work as early as 1666, when an outbreak of plague shut down Cambridge University, where he was a student, and drove him to the countryside. There he spent two […]